Genspire Ltd: Who we are

	Viv Hughes CEO	Helps clients make technology work in their business via ‘hands-on’ product development, technology transfer & business consultancy works in the information, biotech, healthcare and public sectors passionate about making B2B and B2C internet businesses successful people centric capability in design of complex s/w applications and products now in her third start-up with experience of technology licensing and large commercial contracts When not working for clients, Viv can usually be found restoring Georgian houses, growing fruit and vegetables or enjoying most wines, especially champagne.
	Sean Martin Associate	Helps clients create digital solutions using internet technologies in the financial services, media, entertainment, information, and telecom sectors extensive experience of technical development especially architecting and security proven innovation capability with patents and spin-out businesses usually found as a fully integrated member of the client’s development team When not working for clients, Sean can often be found covering long distances on his bicycle. He particularly enjoys Muscat desert wine and a glass of Adnams, but not at the same time.
	Jeremy Clare Associate	Helps clients ensure that human computer interactions are engaging, intuitive, fully functional and accurately reflect consumer behaviour extensive track record in user centred design, psychology and buyer-cycle theory assesses the effectiveness of interactions between users and web sites proven combination of an academic and a pragmatic practical approach When not working for clients, he spends time watching feathered birds, deploying a scientific but not experimental approach to tree surgery, and has been known to enjoy most varieties of wine.
	Mike Edwards Associate	Helps clients with intellectual asset management and protection in the media and entertainment sector. principal of Michael Edwards & Associates previously director of operations for International Federation of Phonographic Industry track record of creating new businesses in the music industry and working for majors When not working for clients, he organises and plays in a cricket team, watches, coaches & used to play rugby, and enjoys French, South African and indeed any sort of wine.
	Charles Boulton Associate	Helps clients, their work and businesses be more effective, by facilitating & supporting change, especially around organisational culture & business processes helps clients play to their real strengths - personally and organisationally proven track record of mentoring and coaching individuals and their teams has worked in most technology-based sectors When not working for clients, he indulges his passion for low lying sports cars in a Ginetta G27, and has been know to enjoy Australian wine.
	Alan Blackwell Academic Associate	Inter-discplinary skills in the area of computer science and psychology, and if he doesn't know the answer to a question, he knows someone who does lecturer in the Computer Laboratory at the University of Cambridge (see home page) co-director of Crucible, the Cambridge network for research in interdisciplinary design, and a Fellow of the Cambridge-MIT Institute. involved in all aspects of human computer interaction When not fully engaged with his work, Alan can be found playing the double bass, singing in choirs providing liturgical music for cathedrals, enjoying contemporary art, and of course drinking New Zealand wine.
	Matthew Faupel Associate	Experienced software engineer, manager and team leader, who applies proven software engineering & project management practices in new and innovative situations principal and founder of Micropraxis Ltd delivering software services proven track record with innovation and new-start businesses you name it,he's done it: C, C++, Java, Windows, Unix, databases, web servers, embedded etc.... In his spare time Matthew has very diverse interests: languages, travel, skiing, crosswords, cryptography, bridge, vegan cookery and organic wines